About our program

Pure by Million Marker is a first-of-its-kind program that certifies products are pure from BPA, phthalates, parabens, and other toxic chemicals. This program streamlines high-quality standards from supplier to manufacturer to consumer. The Million Marker Pure certification assures consumers that every ingredient is safe for use. Learn what's inside your products with Pure by Million Marker.

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Certified pure

The Pure certification seal is given to products that have passed our ingredient safety analysis and met our stringent chemical testing standards.

This certification is valid for one year and can be renewed each year by retesting.

Mission and goals

  1. 1

    Accelerate changes in the supplies and demands of consumer goods

  2. 2

    Bring more transparency to ingredient supply chain and manufacturing process

  3. 3

    Improve manufacturing processes to help suppliers, retailers, and manufacturers offer products that are free of BPA, phthalates, parabens, and other endocrine-disrupting chemicals and contaminants

Who will benefit?

Consumers

Our program will make it easier for consumers to identify and purchase safer products.

Brands

Our program will make it easier for retailers and manufacturers to source pure ingredients and offer safer products.

Suppliers

Our program will make it easier for suppliers to sell quality ingredients.

Product Ratings

Products are given a Million Marker Purity Rating, which indicates the extent to which the product is free of BPA, phthalates, parabens, and other endocrine-disrupting chemicals and contaminants.

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Ingredients Audit

Each product's ingredients list is reviewed for ingredient safety. The product earns an ingredients audit score based on the number of irritants, environmental hazards, EDCs, and other toxins that are listed, as well as the risk level of each of the ingredients.

For products that have not been chemically tested, the Purity Rating is based solely on the ingredients audit.

Chemical Testing

Products are tested in a lab to detect harmful chemical compounds. The chemical testing score is given based on the concentration and risk level of compounds detected through this testing process.

For products that have been chemically tested, the Purity Rating is based on both the ingredients audit and chemical testing results.

Do you have what it takes to be certified Pure?

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